There are no seasons in the American supermarket. Now there are tomatoes all year round, grown halfway around the world, picked when it was green, and ripened with ethylene gas. Although it looks like a tomato, it’s kind of a notional tomato. I mean, it’s the idea of a tomato.
— Michael Pollan, Food Inc.
No task is more frustrating than that of shopping of women’s clothing. Every time I enter a department store I am reminded of the aforementioned idea of notional tomatoes for that seems to be the mindset of designers in the women’s fashion industry, to create clothing suited for the notion of a woman instead of the accommodation of what a woman actually is. Women come in all shapes and sizes and the clothing we buy at stores should reflect that. I am not saying that we should eat ourselves into the excess of obesity and expect designers to acquiesce to the demands of our overindulgence. However, I do firmly believe that what is found on clothing racks should resemble that of a healthy woman’s figure. It is absolutely ridiculous this self-perpetuating cycle of designers creating clothes for bodies that don’t exist and women striving to attain figures that they’ll never have. We are all so hopelessly dedicated to ideal which can not be achieved. It saddens me to think that perhaps the reason why this notion has been allowed to persist is because this may very well be how society views its women. Perhaps the women of the world themselves are just notions, ideas of what we should be, objects to have unattainable ideas hoisted upon and manipulated to fit into a mold we were not made for.